Creating The Branding for Pearl & Petal Co.

When my friend came to me with her vision for Pearl & Petal Co., I was immediately excited to bring her brand to life. She wanted something delicate, feminine, and timeless to represent her handmade creations, which range from personalized handbag keychains to journals, bookmarks, and stickers. With her brand’s aesthetic in mind, I set out to design a logo that would reflect her style and the heart behind her business.

Bringing the Vision to Life

I started with the idea of a line-drawn flower as the central imagery. A flower symbolizes growth, beauty, and creativity, all of which align with Pearl & Petal Co.’s brand identity. To incorporate the ‘pearl’ aspect of the name, I transformed the “o” in “Co.” into a simple yet elegant pearl, reinforcing the theme in a subtle and sophisticated way.

To ensure versatility, I created three versions––with an outlined arch, with a filled in arch, and without an arch. The arch serves as a visual anchor and will be a recurring element throughout the brand’s assets, providing consistency and a unique design touch. However, having an arch-free version allows flexibility when placing the logo on different products and packaging.

Color Palette & Typography

The brand’s color palette is a harmonious blend of pinks ranging from light to dark, complemented by a secondary palette of blues. These soft yet sophisticated hues evoke a sense of femininity and creativity, making them a perfect fit for the brand.

For the typography, I chose girly, script-like fonts that pair beautifully with the delicate line art in the logo. The combination of the flowy script and the structured floral elements results in a logo that feels elegant, approachable, and perfectly in sync with the products Pearl & Petal Co. offers.

A Logo with Purpose

Every detail of this logo and branding guidelines were thoughtfully crafted to reflect my friend’s brand and the unique, handmade nature of her products. Whether her customers are ordering a surprise keychain curated from their social media or designing a personalized keepsake, they’ll be engaging with a brand that embodies charm, creativity, and care.

Designing for a friend made this project even more meaningful, and I can’t wait to see Pearl & Petal Co. flourish with its new branding!

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If you are starting a business and need help on where to start and how to design a cohesive brand, feel free to reach out so that we can create great designs together.

Email me: bucketmouthdesigns@gmail.com